Its been covered to death by the tech press over the last few weeks. However, Steve Jobs blogged for the first time on his “Thoughts on Music” pitch on Apple.com
Apple has been facing continued criticism from various European countries over the “locked” architecture of the iPod. If you buy music from the iTunes store, you can only play it back on iTunes or on your iPod. The technology is known as “Fairplay” and is Apple’s DRM – Digital Rights Management software.
Apple’s PR and Jobs have done wonders in conveying how Apple is “against” the restrictions of using DRM technologies but are forced to use them by the big four record companies. Jobs making the point that Apple are the “good karma guys” who resist DRM but the “bad guys” are the big music four, who insist on the restrictions.
A nice example of “spin”, good PR and how a blog pitch can force record companies to rethink their strategies on securing digital music.
http://www.apple.com/hotnews/thoughtsonmusic
