Category: Statistics

75% of Americans Access The Internet From a Store

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  • Gen Zers are the most social-savvy generation. The social lives of this group of young adults are intertwined with social media. Not only do 84% of US online Gen Zers have a Facebook account, but they also have the largest social networks — with an average of 306 Facebook friends.
  • Gen Yers lead in technology adoption and usage. Gen Yers own the most connected devices: More than seven in 10 have a smartphone, and a quarter own a tablet.
  • Gen Xers are big spenders. The more than 46 million US consumers in this age group represent a truly high-value audience for companies. They have the highest average household income and spend the most money online of all age groups.
  • Boomers are catching up with younger generations. Making up more than a third of the US adult online population, Boomers are a key audience that marketers focus on. That’s why it’s exciting to see that, over time, they are becoming more comfortable adopting new technologies. For example, their adoption of tablets has more than doubled since 2011 — expanding from 6% to 14%.
  • The Golden Generation still lags behind. Consistent with 2011 findings, the Golden Generation sticks to “old” technologies: It is the generation most likely to own a desktop computer, and its members lag behind on ownership of laptops, smartphones, tablets, and many other devices.

79% of Americans who are online, more are accessing the Internet daily and for longer periods and interacting with brands more, according to Forrester.

Some 45% of people on social networks say they have interacted with a brand through social media over the previous three months. However, just 7% say they’ve followed a brand on Twitter and 7% say they’ve posted feedback on a company’s social networking profile.

Forrester’s Research, polled 58,068 US and 5,635 Canadian adults ages 18 to 88 in April and May.

“Gen Z” (consumers aged 18 to 23) on social networks, 56% have “Liked,” followed, or become a fan of a brand, product, or company, up from 41% in 2011. However, only only 3% of that group have spent any money on a social networking site during a recent visit.

However, members of the “Golden Generation” (consumers 68 and up) on social networks “Like” an average of three brands on Facebook. The average social networker “Likes” an average of nine brands.

Tablet adoption has more than doubled since 2011, for instance and the younger the consumer, the more likely he or she is to be online and engaging in social networks. The study notes that “with 71% of US online adults accessing social networking sites at least monthly, social media is also a normal part of everyday life.”

Research via Forrester

Facebook Mobile Monthly Active Users Q3 2012

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Flickr Credit

Techcrunch reports that approximately 126 million mobile MAUs accessed Facebook solely through mobile apps or on Facebook’s mobile website during the month ended September 30, 2012, increasing 24% from 102 million during the month ended June 30, 2012. This confirms that the mobile use trends are growing, as Facebook saw a 23% increase in mobile only users from 83 million in March to 102 million in June.

Developing Markets

Increased mobile browsing does not necessarily prove that users are browsing Facebook less on traditional desktop or computers. Rather, it is likely that there are more users in developing markets such as Brazil and India are using feature phones more to connect to Facebook. Facebook’s key emerging markets kept growing fast in Q3. Brazil’s monthly active users (MAU) hit 61 million, up 13% from 54 million at the end of June, and up 109% year-over-year. India hit 65 million MAU, up 8.5% from 59 million at the end of Q2, and up 62% since September 30th, 2011. Sadly,  for Facebook, growth in both those markets is slowing, as Brazil grew 146% and India grew 84% from June 30th 2011 to June 2012. Some good news is that Japan grew to 18 million MAU, up 218% year-over-year. US Growth Just 1.71%

Mature Markets

Facebook reports that they had 171 million MAUs in the United States as of September 30, 2012, an increase of 8% compared to the same period in 2011, and an increase of 1.71% from 168 million as of June 30th.

Life Through a Lens–Photos and Videos Rule Online

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Flickr Credit

Pew Internet surveyed 1,005 adults (aged 18+) during August 2012 and discovered that photos and videos have become key social currencies online.

  • 46% of adult internet users post original photos or videos online that they themselves have created (Creators).
  • 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people (Curators).

Pew’s creator group is made up of those who have shared photos that they have taken themselves (45% of internet users) and those who have shared videos they have created themselves (18% of internet users).

The curator group is made up of those who have taken photos they found online and posted them on a site that is used for sharing images with others (35% of internet users) and those who have taken videos they found online and posted them on a video-sharing site that is used for sharing videos with others (25% of internet users).

The proliferation of smartphones, and online sharing apps have created a boom for users who wish you share their real world experiences online. Today, photo sharing websites such as Pinterest, Instagram and Tumblr and their respective smartphone app versions, make sharing phones easy and a frictionless experience.

The continued growth of Pinterest, Instagram, and Tumblr

Of Pew’s sample size, they additionally found:

  • 12% of online adults say they use Pinterest, the popular social photo sharing site. Nearly a fifth of online women (19%) actively use Pinterest daily.
  • 12% of online adults say they use Instagram, a popular photo sharing site used by young adults. Some 27% of the internet users aged between 18-29 actively use Instagram.
  • 5% of online adults say they use Tumblr. 11% of young adults use this social blogging service.

The web has indeed become a more richer and colourful experience and marketers who able to find ways to connect to these trends will gain competitive advantages over those that still insist that apps such as Instagram are a passing fad. Women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women

@Jonin60Seconds says “Your World Has Changed”

Your world has changed

View more presentations from Jon M Bishop

My good pal, Jon M Bishop recently presented at Digital Surrey last Thursday, on how mobile is changing our world. He delivered an engaging talk and described a number of excellent examples on how mobile phones are enabling mobile transactions in Africa. Here are some key statistics from Jon’s talk:

  • There are around 6 million Internet users in South Africa. Only 750k are on fixed line broadband
  • South Africa’s MXit also created the most engaged social network in the world and it all on mobile, despite only being launched in 2003!
  • The M-Pesa service allows South Africans to make mobile payments for items such music tickets, food and taxi payments
  • Safaricom is now the biggest bank in East Africa, despite being a communications company.
  • Google estimates that $3.3 billion in mobile ads will be spent this year, $1 billion will be with Google alone

Jon, then went to discuss a real life case study of his friend Shame, who has shunned the Apple iPhone platform in favour of Blackberry devices. In particular, Share enjoys the BlackBerry Messenger (BBM) service with his friends to stay in contact and be informed. Jon also noted that the BBM service was also a key technology that helped to keep ah hoc gangs of youth to stay connected during the London riots.

Learn more about Jon’s talk by reading his slide deck above.

Twitter Reaches 100 Million Active Users

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Flickr Credit: Twitter

Yesterday, Twitter announced that they had reached an epic milestone of 100 Million users as a press event. Along with the usual Press call, Twitter CEO Dick Costolo also shared some interesting facts.

  • Over half, 55% of Twitter users log on to the service via their mobile phone.
  • On average, 1 billion tweets are sent each day. This represents an 82% surge in Tweets since January 2011.
  • Worldwide growth rivals U.S. growth.
  • According to Costolo, 40% of active users do not Tweet or have not Tweeted in the last month.
  • Twitter.com sees 400 million unique visitors each month
  • “The 400 million monthly uniques number shows that people are getting value out of Twitter without logging in.”
  • Every team in the NFL is on Twitter with over half of players hosting accounts as well.
  • 75% of NBA players have Twitter accounts.
  • 82% of US Congress and 85% of US Senators are on Twitter.
  • 87% of the 2010 Billboard Top 100 are also on Twitter.
  • 100% of the top 50 Nielsen-rated TV shows Tweet.

Congratulations to the Twitter team, I can’t wait to see what the next year brings!

Connected Canadians Spend More Time Online

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The Globe and Mail reports that Canadians spend more time online than other web connected country. Measurement company comScore, found that Canada also had the highest penetration of Internet access. This research is quite interesting, the focus in 2010 has very much been on emerging markets such as Indonesia and China. However, established markets such as Canada are spending longer online. Comscore’s data shows:

  • About 68 per cent of the Canadian population is online (estimated in April 2010), compared to 62 per cent in France and the United Kingdom, 60 per cent in Germany, 59 per cent in the United States, 57 per cent in Japan, and 36 per cent in Italy.
  • Canada was the only country in which users logged an average of more than 2,500 minutes online a month, which is almost 42 hours. Israel was second with an average of around 2,300 minutes, while a few other countries were around the 2,000-minute mark.
  • “In Canada, YouTube per capita consumption of video is No. 1 in the world, it’s just absolutely crazy in terms of how passionate Canadians are about YouTube,” said Chris O’Neill, Canada’s country director for Google.
  • It’s estimated that about 21 million Canadians visit YouTube each month, compared to 147 million Americans. But considering the U.S. has 10 times Canada’s population, Canadians are way ahead on a per capita basis.
  • Canadian users also view more videos, with an average of 147 watched each month compared to 100 per U.S. viewer. In terms of most minutes watched, 18-to-24 is the biggest demographic with a monthly average of 244 videos viewed over the course of 1,095 minutes, or 18.25 hours.

The world is catching up to Canada on Facebook

According to socialbakers.com, Canada has more than 17 million users, and is neck and neck with India for 9th and 10th on the list of the countries with the most Facebook accounts. But Canada’s penetration rate of about 51.2 per cent of the population, or 65.9 per cent of the online population, is still one of the most significant on Facebook.

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Source: Social Bakers November 2010

Twitter nowhere near as popular as Facebook but growing rapidly

Twitter still has a long way to go before it even comes close to nearing Facebook’s user base — Twitter is believed to be around 200 million, a far cry from Facebook’s 575 million — but it did add more than 100 million accounts worldwide in the last year.

“What we can share is that the number of Twitter accounts in Canada has increased by 75 per cent since the beginning of the year, and the number of daily tweets more than doubled,” a Twitter spokesperson said in an email.

Vancouver-based company Hootsuite Media, which has a popular Twitter app with more than 1 million users, saw 250 per cent growth in usage among its Canadian users in 2010. About 5.5 per cent of its daily traffic, 55,000 tweets, comes from Canadian users.

According to an analysis of traffic by measurement company Trendrr, Canadian female Twitter users are more active than male Twitter users. And one Canadian user is among the most influential of them all. Justin Bieber, with more than 6.4 million followers, gets mentioned in about 200,000 tweets daily, Trenddr estimates.

Canadian users check Wikipedia more than any others

The average Canadian web surfer reads 16 Wikipedia pages a month, which is the most in the world — one more than German users, two more than Polish users and four more than Americans. Canadian users generate about 217,000 edits a month, which ranks 8th among the most productive countries.