Techcrunch reports that approximately 126 million mobile MAUs accessed Facebook solely through mobile apps or on Facebook’s mobile website during the month ended September 30, 2012, increasing 24% from 102 million during the month ended June 30, 2012. This confirms that the mobile use trends are growing, as Facebook saw a 23% increase in mobile only users from 83 million in March to 102 million in June.
Developing Markets
Increased mobile browsing does not necessarily prove that users are browsing Facebook less on traditional desktop or computers. Rather, it is likely that there are more users in developing markets such as Brazil and India are using feature phones more to connect to Facebook. Facebook’s key emerging markets kept growing fast in Q3. Brazil’s monthly active users (MAU) hit 61 million, up 13% from 54 million at the end of June, and up 109% year-over-year. India hit 65 million MAU, up 8.5% from 59 million at the end of Q2, and up 62% since September 30th, 2011. Sadly, for Facebook, growth in both those markets is slowing, as Brazil grew 146% and India grew 84% from June 30th 2011 to June 2012. Some good news is that Japan grew to 18 million MAU, up 218% year-over-year. US Growth Just 1.71%
Mature Markets
Facebook reports that they had 171 million MAUs in the United States as of September 30, 2012, an increase of 8% compared to the same period in 2011, and an increase of 1.71% from 168 million as of June 30th.
