A nice presentation from Mojave Interactive for Marketers looking to use Twitter.
Hat tip to @Twitter_Tips
A blog exploring The Social Web – Learn. Explore. Profit.
A nice presentation from Mojave Interactive for Marketers looking to use Twitter.
Hat tip to @Twitter_Tips
If you have used Twitter search before, you may notice that you can only go back a certain amount of time and/or number of tweets for a given search. In fact, if you read the Twitter search documentation, you’ll note that the folks from Twitter say, "We also restrict the size of the search index by placing a date limit on the updates we allow you to search. This limit is currently around a month but is dynamic and subject to shrink as the number of tweets per day continues to grow."
Thus was born The Archivist, a Windows application that runs on your local system and allows you to archive tweets for later data-mining and analysis for a given search. The Archivist allows you to start a search and will get as many results as it can on the initial search. If you leave The Archivist open, it will update with the latest results every 10 minutes. You can also close The Archivist and open it later. The Archivist will save the tweets and get all the tweets it can since that search.
The Archivist will display a chart that shows the number of tweets per day for a given search, so that you can quickly assess traffic for a given search. For more comprehensive data analysis, The Archivist lets you export Tweets to Excel. It also natively saves tweets in an XML format, which could also be parsed for deeper data analysis.
Install The Archivist today!
H/T to Steve
Hot on the heels of sites such as Twistori and Twitterfall comes Visible Tweets.
Enter in a search term and watch the results display as an animated display on your screen. Very cool.
Picture Credit Twitip
I have been working on a Top 100 Twitter Tools list for some time. However, I found this great list from Online Best Colleges. The list should serve as a great resource for Twitter users looking to extend this experience.
Twitter Analysis
If your goal is to be popular and influential on Twitter, be sure to check out these tools that will tell you how you’re doing.
Information Gathering
With these tools, you and gather information for market research, blog posts, and your own simple curiosity.
Network Building & Management
Find more relevant Twitter users with the help of these tools.
Twitter Management
Save your time and cull your Twitter list with the help of these tools.
Sharing Tools
Promote your business, share photos, and more using these Twitter tools.
Organisation & Productivity
These Twitter tools will make your life a bit more streamlined.
Life Tools
With these tools, you can work on relationships, life tracking, and more.
Business & Finance
Use these tools to improve your business and finances through Twitter.
Health
Track your health using these Twitter tools.
Blogging
Bring your blog life and Twitter life together with these tools.
Via the fantastic Twitip Blog
Wow. I found this neat little tool to create an online mosaic wall of all the people who are following you on Twitter. Hello everybody!!
Go create your own Twitter wall!
The team at Twistori have launched a great site showing the flow of the words relating to today’s inauguration. Take a look at the site, http://obama.twistori.com for further details.
Twistori is a great visual tool, where you can tweets flow on your screen that are related to a selection of keywords. I love Twistori and wish the team would open up the platform to allow any user to add their own search criteria. By far one of the best web flow applications around!
If 2007 was the year of Facebook and Social Networking. Then 2008 is shaping up to be the year of what has been dubbed "microblogging". BusinessWeek have just published a special report, entitled the CEO Guide to Microblogging which makes interesting reading,
This special report includes several features on how microblogging tools such as Twitter, Pownce, and Jaiku are being used. The article looks at how well known American companies such as, JetBlue, Dell, and GM are taking advantage of the power of these new breed of "social connection" tools. Whether a company is listening for customer feedback, answering questions, or otherwise helping the customer meet their needs. Big companies are finding the customer at the point of need.
Here’s a quick synopsis of the BusinessWeek Special Report:
Web 2.0 technologies coupled with a focus on listening, are helping businesses to reach out to a previously underserved segment of its potential customer base. The report also provides general tips and examples that will be familiar for those who have already adopted 140 character exchanges of links, information, and socialisation into their daily routines. What’s significant is that businesses not already visiting these online gathering areas will find it increasingly harder to ignore the unfolding opportunities.
An excellent post by Chris Brogan. I was already compiling a list myself. However, Chris presents a compelling list.
What else would you add? How are you using Twitter for your business?
By the way, Jeremiah Owyang has a great post on this, too.
[UPDATE] Jake has just sent me his three Twitter business uses too (Via Twitter of course!)
A great post on Twitter via TechCrunch
Twitter isn’t for everyone, and you may have dismissed the service a long time ago. But regardless of your own use, it’s hard to dismiss the phenomenon itself and the passion of so many that has built up around it.
No matter how long the outage du jour, Twitter users continue to stay attached to the service despite an ever-changing backdrop of alternatives. Blogging isn’t for everyone either. But unlike blogging, Twitter enjoys a far a greater variety of users — they include people, many people, who would never think of starting a blog and people who would never touch an RSS reader. The 140 character limit is a plus for Twitter, but it isn’t all.
What explains the Twitter phenomenon then?
That produces the positive feeling and the strong attachment among those who tweet? And moreover: How can other systems learn from this?
The answer lies in understanding Audience.
Twitter has a simple premise: You tweet & the message is pushed to your friends. The actual mechanics are slightly different (messages go to everyone who follows you, whether they’re your “friends” or not, assuming your stream is public) — but from a user’s perspective, the circle of receivers consists only of the people they know. Everyone else is part of a faceless crowd that’s hidden behind the follower count.
This simple premise holds the key to Twitter’s success: messages go to a well-defined audience. In the moment you release a tweet, you know who’s on the line and you have an idea of who can catch a glimpse of your message. @replies are the best illustration for this sense of audience: Even though Twitter is not a point-to-point message delivery system (let alone a reliable one), @replies are sent with the understanding that they will be read by the intended people because they are known to be in the audience. (Imagine a newspaper article that suddenly greeted a specific reader.)
Blogging on the other hand has no such clearly defined audience. An aspiring blogger who hasn’t crossed the chasm speaks into the void. Direct feedback can only come in the form of written comments (a relatively high barrier of effort) and it’s diminished by spam and vocal trolls these days.
FeedBurner’s subscriber count only provides the equivalent of Twitter’s opaque follower count and MyBlogLog didn’t solve this problem either.
So it’s not surprising that the majority of blogs are abandoned — the most-cited reason being “No one was reading it.” No one might be following your Twitter stream either, but Twitter is designed for network effects to take hold and given the natural reciprocity among groups of friends, it’s likely that most people have at least a handful of followers they know.
Back to Twitter: Why Audience works
Twitter works and enjoys such strong attachment because it provides real-time access to a well-defined audience. The backlog of all previous tweets is a guarantee of permanence (you can even search it) and you can catch up on it anytime. As a result, people use Twitter because they have an idea of who will see their lightweight messages and this sense of audience is reinforced by @replies, re-tweets and references in future conversations (online and offline).
Designing for the sense of Audience is a powerful tool to create cohesion and a sense of utility among users of a service. This lesson from Twitter can apply to many other services too. But before leaving the current discussion, it’s helpful to look at a service that has missed the full power of Audience so far.
Facebook: Designed for Audience? Not so much.
Facebook isn’t about Audience? That’s ridiculous, you’ll say — so let me clarify. I fully agree that social network profiles are all about self-expression and being seen, but a platform for self-expression isn’t necessarily designed for the audience that does “the seeing.”
Profile Pages on Facebook can have audiences of course, but this requires that users continually roam Facebook to look for news in their network. Facebook realized this limitation and introduced the News Feed. Its intent was to move a user’s “acts and performances” from the stage of the profile page to a single and central stage, a single place for Audience.
Sharing with the News Feed: Did it ever reach my friends?
Facebook was the first major social network to introduce the News Feed concept, which has since become a standard sauce for stickiness in many places (although not StudiVZ surprisingly). But Facebook’s implementation of the News Feed doesn’t capture the full power of designing for Audience: While Twitter distributes every message consistently, Facebook decides algorithmically which update is shown to whom. Algorithmic filtering is nice in theory, but such black-box behavior is simply unpredictable for the user.
“When I post new things, will my friends actually see them?”, one might wonder. And conversely: “Have my friends posted something that I’m not seeing? The news feed is cluttered right now with people I don’t care about.” Anything that’s unpredictable produces a feeling of uncertainty — and that’s never a comfortable feeling.
Even with Facebook’s recent attempts to introduce smarter filters, users only have relative means to customize their feed (more of this, less of that). Furthermore, there is mostly just one kind of feedback that users can give on the News Feed: comments. Imagine a concert, in which you could only leave written notes as you left — no clapping, no booing.
Because users don’t really know who’s listening on Facebook and who isn’t, the platform hasn’t been embraced as a place to publish proactively. Publishing events or photos is mostly push-driven (and generates an email — “you are invited to an event” or “tagged in a photo”). But for everything else you share, do you know if it ever reached your friends?
Who capitalized on this gap? FriendFeed.
It’s the same setup as Twitter, but with more content: You know who’s listening and you choose the people you listen to. A useful premise but it also has a catch: the word “more”. Too much content, too many people — which is exactly the problem that Facebook is trying to address with its algorithmic feed. But what’s a solution then? It’s not the “middle ground” and it has nothing to do with smarter filters.
The answer is feedback loops. But that opens up another discussion. If you’d like to read more, I have a separate post on my website, in which I elaborate on how to design for Audience.
One point I would add, is the eco system of applications and services that have built around Twitter. Using a client such as Twhirl, greatly improves the Twitter experience and is highly advised when using the Twitter service.
Gregor Hochmuth is the founder of zoo-m.com Interactive, where he created Mento, LaterLoop and other services. He currently lives in Berlin, Germany, where he worked as an analyst for Hasso Plattner Ventures and has written about German startups on TechCrunch.
It’s no secret but I love Twitter. It has become my number two source of information, (number one being Google Reader) of conversations occurring within the blogosphere.
I regularly receive comments from friends, (some of which blog) who just don’t understand Twitter. It can be hard to explain the benefits to someone who has never used it. So, I’m often looking for examples to help explain how useful the tool could prove. Last night, a great example presented itself.
I read a blog post from Steve recommending Rohit Bhargava’s new book, "Personality not included”. I ordered the book on Amazon and it arrived yesterday. As you can read from my Twitter tweets above. I mentioned I was going to read the book. I was more than a little surprised that Rohit had not only seen my tweet about his book. But he also sent me a message!
Wow. An immediate ad hoc engagement! I wasn’t expecting the author to reach out to me in this compelling way. I am now following Rohit on Twitter and likewise he is following me. As I gain and post insights from the book on Twitter. It will be interesting to see not only Rohit’s reactions, but also from fellow Twitter users.
I’m guessing that Rohit is either using Tweetscan or Summize to search for terms relating to him or his book. I love the fact that he is taking the time to engage with people on a personal level.