Todd Defren’s, “The Good Pitch blog“, showcases the PR industry’s good work..
I especially like his Squidoo Lens, entitled “PR, Blogging, Web 2.0: Mucking About In The Marketing Mix”
A blog exploring The Social Web – Learn. Explore. Profit.
Todd Defren’s, “The Good Pitch blog“, showcases the PR industry’s good work..
I especially like his Squidoo Lens, entitled “PR, Blogging, Web 2.0: Mucking About In The Marketing Mix”
What is Web 2.0? This is the question many are asking. So let’s answer it.
Web 2.0 concerns four different paradigms converging:
1. Community. This is the most obvious one. Community is basically interaction between members, between websites, and between the website admins and its members. The best example is Wikipedia: no one claims copyright control over it, and so we are breaking the traditional authorship rights. When we contribute to Wikipedia, anyone can read our contribution, anyone can copy it, anyone can edit, and dang it, anyone can delete it. This is very new.
The other new thing is voting. Now we have popularity contests of our contributions. Digg.com becoming the ultimate voting system. If you think hard, you can also convince yourself that, Google’s PageRank system is essentially an algorithm that measures social popularity (link = vote).
2. Technology. XML, AJAX, RSS, APIs and other BLAH! I’m not going to bore you with the in depth technology. However, take this away. The technologies mentioned above and more importantly, allow a standard agreed method for websites, blogs, My Space, YouTube to work. This, in my opinion is the biggest “technological” breakthrough.
3. Architecture. This is best described by the Cluetrain Manifesto as:
Quote:
The Web has become the new corporate infrastructure, in the form of intranets, turning massive corporate hierarchical systems into collections of many small pieces loosely joining themselves unpredictably.
4. Look. Every movement has a look: the 80s, 90s and now Web 2.0. Long gone are square boxes with plain boring color. No man, bring on bright, vibrant colours. Give me some jive. Don’t be square. Lively and fresh is what we are. Why be something else? And yes, white space is the new “black”
So this is Web 2.0 in a nutshell. Web 2.5 is in beta now and will be released shortly.
Looking for a name for your new Web 2.0 startup? I have just the thing for you!
Business 2.0 magazine has listed 25 Web 2.0 startups to watch for in 2007
1. www.stumbleupon.com [Social Media]
2. www.slide.com [Social Media]
3. www.bebo.com [Social Media]
4. www.meebo.com [Social Media]
5. www.wikia.com [Social Media]
6. www.joost.com [Video]
7. www.dabble.com [Video] (Using a weird “loser” logo??
8. www.metacafe.com [Video]
9. www.revision3.com [Video]
10. www.blip.tv [Video]
11. www.fon.com [Mobile]
12. www.loopt.com [Mobile]
13. www.getmobio.com [Mobile]
14. www.tinypictures.us [Mobile]
15. www.soonr.com [Mobile]
16. www.turn.com [Advertising]
17. www.adify.com [Advertising]
18. www.admob.com [Advertising]
19. www.spotrunner.com [Advertising]
20. www.vitrue.com [Advertising]
21. www.successfactors.com [Enterprise]
22. www.janrain.com [Enterprise]
23. www.logoworks.com [Enterprise]
24. www.reardencommerce.com [Enterprise]
25. www.simulscribe.com [Enterprise]
Two excellent posts from Dion Hinchcliffe, tracking the DIY phenomenon which is Web 2.0
Tracking the DIY phenomenon Part 1: Widgets, badges, and gadgets
Tracking the DIY phenomenon Part 2: Mass customization, mashups, and recombinant Web apps
The Information Architect (Creating Interactive Brand Identity) has a rather nice piece on The 50 loudest websites in 2006 and what made them successful. A very interesting read.
I also recommend having a read of their other pages too:
3. Web 2.0 unchains free market
4. Web 3.0: You say you’re on an infolution? Well, you know…
Pause for breath, discover where we are on the Web 2.0 rollercoaster. Okay, there is some techie stuff in the links below and lots on Ajax – heroin for the Web. Source: http://web2.wsj2.com
Top Web 2.0 Blog Entries for 2006
11. Thinking Beyond Web 2.0: Social Computing and the Internet Singularity
10. All We Got Was Web 1.0, When Tim Berners-Lee Actually Gave Us Web 2.0
9. Notes on Making Good Social Software
6. Seven Things Every Software Project Needs to Know About Ajax
4. Ten Ways To Take Advantage of Web 2.0
3. Ruby on Rails 1.1: Web 2.0 on Rocket Fuel
A very clever visual representation of Web 2.0. I like this a lot!
Click the link to download a better quality version Click Me