Hat Tip to Jan Wilkening!
Seth Godin, hammers the nail firmly on the head with his post on digital coaches. Seth notes the following:
1. Digital technology, especially computers and cell phones, can dramatically increase productivity.
2. More and more users of digital technology are small firms or individuals.
3. The vast majority of users of digital technology are totally lame in getting the most out of the investment of their time and money.
Typical responses…..
“Oh, I didn’t know I could do that.”
“You mean I don’t have to manually type my address book in by hand?”
“There are graphs in Excel?”
“Gmail is free?”
Seth makes the point that we need need more “digital coaches”. Not techies but driven, motivated and switched on enthusiasts. These people are are “Gifted Amateurs”
Gifted amateurs use technologies such as blogs to easily communicate with loyal customers. They also use sites such as Technorati to actively “listen” to conversations surrounding their own businesses on the web.
Are you a gifted amateur or digital coach?. Show yourself on Seth showcase for digital coaches…
